Instragram Changed Their Logo, Why All The Haters?

Going Gradient - Instragram's New Logo and Redesign

Instagram have recently updated their logo, ditching the old photographic style logo for a modern, flatter one. As with any branding redesign, retaining the history of a company and attempting to update the visuals can be a challenge.

The original icon’s skeuomorphic style had the benefit of making it feel tangible despite being pixels, and our initial explorations involved trying to modernize it as it was. We started with the basics, removed ornamentation, and flattened the icon. And we arrived at a brighter, flatter option

Instragram wanted to create one visual identity and the logo now fits more in line with the brands other apps; Hyperlapse, Layout and Boomerang, creating a more consistent style. Since its launch, and recent acquisition by Facebook, Instragram has become the second most popular social network and now has over 400 million users.

We wanted to create a look that would represent the community’s full range of expression — past, present, and future.

The new logo also comes with a new user interface which apart from your photos, is completely black and white in design.

Everyone has an Opinion...

Positive opinions are few and far between online: a quick poll on the Guardian website reveals that 80% prefer the old logo to the new one (take the survey here). One thing that made me laugh came from @darylginn who summed up the new deign effort with this funny gif...

I think the main issue is the people that comment on the logo as being 'good' or 'bad'. They should work more and talk less, maybe this way we could see more quality work out there. At the end of the day it’s a logo/icon/brand, get over it!!

Yes, the old logo was recognisable but it became redundant with the new approach Instagram is going for with their new branding. Personally I would have loved to see a bit more of those vibrant colours inside the app, although I understand their reasons for going with a minimal design.

So do we like it? yes... maybe. Does the new approach help us? not really. Are we still gonna use it? hell yes! #instragramlogo #hatersgonnahate

Florin Diaconu

Senior Designer

Florin injects his passion for design into every post. He evaluates design tools and trends, thinking about how they affect the end users’ experience — especially on mobile.