Using our Flow Commerce platform, we created a virtual showroom for Drummonds, which successfully primes customers for in-store consultations and sales. Rather than filling their basket, visitors populate a wish list that can be saved, shared or submitted for a quote.
It gives potential customers the freedom to experiment with product configurations at their leisure, something an in-store experience can’t deliver. The bespoke system also provides logged-in users with access to technical drawings and information.
The Gallery further enhances the user experience, allowing visitors to take a peek at beautiful bathrooms and discover the products inside. Its tiled design effectively utilises the brand’s photography assets, and prompts engagement from the right kind of audience.