• Digital Marketing

I Sunk Your Battleship

The challenge

Start-up company I Sunk Your Battleship had their work cut out entering the competitive fashion industry. With little brand awareness on- and offline, they needed help getting noticed by the right people, and encouraging the style-conscious to invest in their label.

Our solution

Getting to know the ISYB brand allowed us to create Facebook ads that carefully targeted potential customers. This social campaign increased brand awareness among the desired audience, and drove a high conversion rate that maximised return on investment.

Effective outreach gained more valuable exposure for ISYB. We collaborated with key online influencers to build a buzz around the brand, and direct quality traffic to the ecommerce site.

To make the most of this increased traffic, we implemented a conversion rate optimisation strategy, streamlining design and improving navigation to create a clear path to the checkout.

“We have been impressed with how Flow have studied how people interact with our brand, changing their approach, tweaking our site and experimenting with different marketing channels to find what works for us and will ultimately drive sales through our web store.

“It has been an exciting journey so far and we feel very confident with the efforts and approach they have taken in trying to increase our customer base and brand awareness.” Ross McPhie, Founder of I Sunk Your Battleship
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