We set up a Google AdWords campaign with a combination of search only and display ads. Based on an analysis of last year’s keyword search trends we developed a feasible budget schedule and a matching campaign layout.
In order to capture a broad range of relevant search queries we set up multiple ad groups with similar exact match keywords and tailored ads with varying call to action for the pre and post-clearing phase. Specifically targeted display campaigns were utilised to generate awareness and reach the relevant audience on websites within the Google Display Network.
As the campaign was limited in time we provided weekly updates to the client to give them transparency and assure the campaign was generating the desired results.
“It’s been great working with the team at Flow and I’ll be sure to get back in touch for future PPC campaigns or relevant digital projects.” Anna Brown, Digital Marketing & Social Media Manager for Newcastle University