With January almost over, we imagine you’re somewhere between frantically producing your digital marketing strategy and researching the digital marketing trends for 2018. It’s not too late to establish a comprehensive marketing plan and incorporate the trends below, to stay ahead of your competitors. You better stick the kettle on…
How often do you scroll past a news article on your feed, but watch a video for the first five seconds? If there’s one thing we can take away from 2017, it’s the increase in video content. No content distributed on the likes of Facebook and Instagram is as good as video content. It doesn’t matter how detailed and relevant your content may be, the use of videos to amplify your message will see your stats go through the roof.
Video content can take many formats, including 360 office views and live streams (Facebook and Instagram are following Snapchat’s suit with live stories), and it provides a huge amount of opportunity for your digital marketing strategy.
If you are unsure about video content in your digital marketing strategy, we have some stats that make for very interesting reading:
- There are 22 billion daily video views on Facebook, Snapchat and YouTube
- YouTubers watch over 1 billion hours of videos daily
With more consumers moving towards mobile and viewing content through their devices, incorporating video content will aid in keeping your brand fresh in their mind.
Instagram stories have proved massively popular in 2017. Within a year of its launch, in 2016, Instagram stories has accumulated over 250 million daily active users. The figures are expected to grow, with Facebook even joining the bandwagon with their Stories feature launching in late 2017. Today, consumers want everything now, and expect brands to be open about their services and teams. Nothing is secret anymore, and companies should utilise this power for their digital marketing strategy.
Fanta took their Snapchat marketing to a whole other level with Halloween 2017, creating a virtual reality experience (another one of our top digital marketing trends). Complementing the virtual reality videos were the limited edition Fanta cans, with a Snapchat QR code on the side. By scanning them, you unlocked specific Snapchat filters.
Social Media Influencers
We all understand the advantages of social media influencers to know their importance in a 2018 digital marketing strategy. The ‘original beauty blogger’, Zoella, has an accumulated net worth of £2.5 million, thanks to promoting products and sponsorship deals. Companies are turning to influencer marketing in 2018, as the benefits can be staggering, enabling you to reach a wider audience and further share your products or services.
In 2017 alone, 84% of marketers stated that they were going to tap into influencer marketing –
specifically micro-influencers. On top of that, nearly 95% of marketers believe this form of digital marketing trends aids their business, and we only expect this to continue.
It’s important to note that building authentic relationships with social media influencers is vital to your marketing plan. Consumers can easily detect collaborations that seemed forced, and will call them out. Savvy marketers should look to improve and build on those organic partnerships for 2018.
On May 25th 2018, the General Data Protection Regulation (GDPR) is going into effect, making it all the more difficult for your digital marketing strategy. In simple terms, the GDPR will give consumers more control over their data. If your company wants to collect their information, the user will have to permit for you to do so. You will also have to outline how and why you are collecting the data, along with where you are using the information.
If your business is in the European Union, you must comply with the GDPR or face a hefty fine. Likewise, if your company is not in the EU, but you collect personal data on EU citizens, you must follow the GDPR regulations. It’s essential your digital marketing strategy takes these plans into account.
Chatbots are, typically, used to help customer service teams, and are a fantastic example of automated marketing. We predict chatbots will continue to grow in 2018, delivering information in real time. Many companies are using the features of chatbots, but we predict they will move into more industries. However, with consumers expecting answers to their queries there and then, chatbots are a great form of digital marketing help.
Augmented reality is one of our top digital marketing ideas for 2018. Pokemon Go tapped into the market first, with more than 650 million downloads within the first week. AR allows you to better engage with your consumers – just look at the Fanta example mentioned above. Ikea has recently followed the likes of Pokemon Go, enabling app users to virtually place furniture in their actual living rooms to try before their buy. As mobile becomes more prominent, we recommend looking into the aspects of augmented reality. It will, likely, be soon that the likes of Instagram and Facebook start integrating it to their platforms.
Content marketing is still central to your digital marketing strategy and is not likely to change in the near future. This is one of our digital marketing trends that will never get old, but it’s important your content adapts to changes in the market. User-centric and personalised content will increase in 2018, as will content creation.
Mobile growth should be a key focus of your content marketing, and you should also make room for the likes of voice search. Over 20% of all searches were voice search in 2017, and that is likely to expand in 2018.
If you would like to discuss digital marketing services for your brand, and how we can offer digital marketing help – you can get in touch with one of our team via the contact form below.