Tailored Content Strategy
Content marketing can do spectacular things for your brand and is the foundation for all SEO strategies. Impressive content enhances engagement, builds trust, customer loyalty and, of course, improves your SEO.
Your consumers are not looking for irrelevant copy (we have that already with junk mail), but personalised and knowledgeable information; taking us to the first step of the content strategy.
Our content strategists understand what good content can do for your brand. We assess your company and look at the message you would like to convey to your targeted customer. We’ll analyse what, why and who you are communicating this content to while working to improve your brand. We’ll also take into account existing copy and why it isn’t working, acting to amplify this copy. Our methods are:
- Closely work with your team to amplify your particular message
- Analyse who, what and why
- Break down your target audience
- Understand your internal processes, including SEO
- Research your competitors and work to add value to your website
- Look at existing content and improve
- Identify content gaps and keywords using impressive resources and tools
Once this is complete, we can move onto our next process – creating engaging and exciting content. We use the latest influencer tools to determine the best content in your particular sector and work to add value to your copy to get you ahead of those competitors. Our content is measurable, designed to maximise visibility for your company, propel you as thought-leader of the industry and, ultimately, build revenue.
If you would like to speak to us regarding our content strategies, you can get in touch below or give us a call.