Human to Human Interaction
As Google becomes more adept at spotting and penalising automated or questionable link building and, as it grows ever closer to understanding and processing natural language, the role of effective and efficient Outreach is becoming absolutely crucial for online success.
In the same way good PR works offline, in the online world, there needs to be a trade-off with webmasters. An acceptance that human to human interaction is at the heart of the successful coverage and, therefore, gaining exposure for clients.
Links that Matter
Gaining relevant links on external sites gives an immediate boost in referral traffic and increased performance in the SERPs. Of course, gaining links on popular, large, high MOZ domain authority sites is important, but here at Flow, we also know the importance of working within your niche and use, amongst many other tools, the Gorkana database. This is favoured by many of the world’s biggest brands to find the most influential publications, influencers and writers in your audience space.
The internet is becoming increasingly flooded with content, and sites are being approached with content assets on a daily – if not hourly – basis from agencies all looking to grab their spot in editorial pages in this age of the 24 hour news cycle. It means offering them something of value, that’s insightful, useful, attention grabbing, data driven, well sourced and actionable has never been more important. It is crucial to be timely and newsworthy. At flow, we capture live opportunities from the Gorkana ‘Media Requests’ tool, ensuring we don’t miss any feature and news opportunities we think would make a good fit for your brand.
Become an Authority in your Niche
Quite apart from the definite and more immediate SEO benefits, our online PR approach can help your brand receive respect and admiration in your industry. Once you’ve proven your knowledge and integrity, there’s the possibility of indirect customer conversions. Content that targets your potential customer base shortens the distance between those people and your products. Good content aligned with effective outreach will bring people to your site, and gaining those editorial links tells Google you’re important and authoritative.
With our regular reporting of earned outbound links, we’ll show you how the real traction looks in Google analytics. Many are worried that their company and industry isn’t ‘sexy enough’ for this type of marketing approach. However, be assured that anything is interesting to a particular audience, as long as it is framed well and presented to the right people.