Search engine optimisation is a term that gets thrown around a lot in the industry, but what exactly does it mean? At Flow, we believe it’s about one thing, and that’s doing whatever it takes to get your website in front of the largest, most relevant audience.
With the sheer amount of content available on the internet, it can be hard to stand out, which is where good SEO comes in. By studying your market and competitors, we can start to build a list of the most relevant search terms for your business and make sure you’re there when people search for them.
Flow’s Three Steps
We take a 3 pronged approach to improving your SEO:
- On-page SEO – We ensure your site meets as many of the search engine ranking factors as possible; is your website easy to use, is the code clean and are there any technical issues which may be holding you back. Once this is determined, we have a solid platform to start building on.
- Content Marketing – Every day, people are searching for solutions their problems, and you need to be there to answer them. Using search trends and key topics around your business, we collaborate with you to create content that’ll get you found and give you the edge over your competitors.
- Link Building – It’s all good and well creating content, but if no one reads it, there’s wasted potential. Using our database of bloggers and influencers, we find out where to distribute and amplify your content online, gaining trustworthy links that will help you climb in the rankings.
We’ll take the time to get to know your brand and consumers, as well as their particular searches. We’ll get into the mindset of your audience to ensure your SEO is where it needs to be. You’ll receive detailed monthly reports outlining our successful results and plans to move forward; we’ll always keep you in the loop.
Every business is unique and should be treated as so; we will never give you an off-the-peg solution. If you’re interested in talking about your SEO and how to grow your online visibility, give us a call or leave a message below for one of our team.