Top Google Trends in the UK and Newcastle

As a country, it turns out we spend a lot of time searching for royalty. The top Google search terms for the UK have been released, and Meghan Markle is sitting pretty at the top. There are over 450,000 searches per month of the future royal bride, making her the top search according to the Google Trends data.

Google Trends UK

  1. Meghan Markle
  2. iPhone 8
  3. Hurricane Irma
  4. Fidget Spinner
  5. Manchester Bombing
  6. Grenfell Tower
  7. 13 Reasons Why
  8. Tara Palmer Tomkinson
  9. Shannon Matthews
  10. iPhone X

We’ve analysed the Google trends 2017 data to see just how popular Meghan Markle is, and the answer is very. The below graph charts the Google search for Meghan Markle over the past 5 years, with a huge spike showcasing the reveal of the engagement. In fact, she is so popular when it comes to Google Trends; there has been a 3,700% increase in the search term for ‘engagement’.

Meghan Markle Google Trends

The future royal pipped iPhone 8 and Hurricane Irma to the post, along with the ever-popular fidget spinner. However, 13 Reasons Why proved its popularity, especially in our hometown of Newcastle. Our city came in at number 7 for the most Google searches of the Netflix TV show (most of them our Digital Marketing Executive, Ian). Further digging into the Google Trends UK for Newcastle, demonstrates that us Geordies are up to date on current affairs, as Newcastle didn’t enter the ranks of cities searching for Meghan Markle on Google Trends. However, we did find that Newcastle did rank at number 8 for Kate Middleton Google searches, so perhaps we’re not ready for another princess… )

As a digital marketing agency, Google Trends are our bread and butter. We regularly use the data to put in place an effective digital marketing strategy for our clients. Due to this, we put in some extra hours looking into what Newcastle is searching. Of course, the top Google search term for our city could only be one thing (featuring two people); Ant and Dec. Newcastle ranks number 1 for the most searches of our loveable duo, with the search interest the highest it could possibly be.

Newcastle also sits in the top position for Google searches of Greggs. We take our steak bakes very seriously… We also regularly keep up to date with Geordie Shore, with both Newcastle and Gateshead taking pole positions for this Google search term. Ed Sheeran also has plenty of fans in the city, with Newcastle at the number 2 spot in Google Trends UK for the singer. We certainly have our priorities in the right place.

Newcastle’s Best Google Search Terms

  1. Ant and Dec
  2. Greggs
  3. Ed Sheeran
  4. Geordie Shore
  5. Newcastle

Greggs Google Trends

If you would like to do your own digital marketing digging, get on Google Trends and start searching. Before you do that, let us know your thoughts on Newcastle’s top Google search terms.


Dan is a self-taught developer who has created hundreds of websites over the past nine years. Here at Flow, he builds websites to client specifications and helps maintain existing customer systems using his knowledge of PHP, HTML, JavaScript and CSS. Whether the problem is big or small, Dan will find a solution to get a project back on track.

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