AI has become a cornerstone of modern ecommerce, enabling businesses to streamline operations, enhance customer experience, and drive sales. But perhaps one of the biggest benefits of AI is its ability to automate many of the processes that otherwise would have to be carried out manually, saving business owners a lot of time and energy.
In this blog post, we explore some of the most impactful AI automations every ecommerce buisness should know about.
1. Personalised product recommendations
Tailored shopping experiences boost conversion rates and customer satisfaction. By presenting your customers with the products most relevant to them you significantly boost the chances of conversion. Platforms like Amazon and Netflix are pioneers in this space, but any ecommerce business could and should be utilising AI technology to give tailored product recommendations.
How it works: AI algorithms analyse customer behavior, browsing history, and purchase patterns to suggest relevant products.
Common tools: Dynamic Yield, Salesforce Einstein.
Pro tip: Combine AI recommendations with loyalty programs for maximum engagement. Shopify users can benefit from apps that deliver automated, personalised product recommendations, both from the app store or developed custom to their specific needs.
2. Chatbots and personal assistants
Instant customer support increases satisfaction and reduces cart abandonment. Plus, AI chatbots reduce the workload of your human customer service team.
How it works: AI-powered chatbots handle queries, provide product suggestions, and guide users through the purchase process. They can be used to answer commonly asked questions and keep issues from escalating.
Key tools: Intercom, Tidio, Drift.
Pro tip: Integrate chatbots with customer data platforms to offer hyper-personalised assistance.
3. Predictive analytics for inventory management
Overstocking and understocking are costly errors, but managing inventory manually can take a lot of time away from other aspects of running an ecommerce business.
How it works: AI analyses historical sales data, seasonality, and market trends to predict demand accurately.
Key tools: StoreFeeder, NetSuite, Inventory Planner.
Pro tip: combine predictive analytics with automated reordering systems to optimise stock levels.
4. AI-powered dynamic pricing
Staying competitive in a fast-moving market requires real-time pricing adjustments. Dynamic pricing has been a somewhat controversial subject of late, but it certainly has its place when it comes to ensuring a business remains both competitive and profitable.
How it works: AI tools evaluate competitor prices, customer demand, and inventory levels to set optimal prices.
Key tools: Prisync, Wiser.
Pro tip: use AI-driven pricing to create targeted discounts during flash sales.
5. Content marketing & copywriting
Keeping product pages and marketing campaigns fresh is resource-intensive. Many ecommerce brands fall into the trap of relying on generic or duplicate product copy, particularly if they have a large product catalogue. AI can also be used to rewrite
How it works: AI generates product descriptions, ad copy and meta content
Key tools: Typesmith AI, Jasper AI
Pro tip: pair AI with human editors to ensure content aligns with your brand voice. Don’t use AI too heavily for long-form content such as blog posts or articles, as this may violate Google’s E-E-A-T guidelines and harm your website’s organic performance.
Spending too much time and effort on certain tasks and need help with automations? Our ecommerce experts can help you with tool selection, training and set you up for succees – fill out this form to get started.
