Social Media Marketing at a Glance
On average, customers make contact with a company five times before they decide to buy, and the more control you have over these micro-moments, the more likely they’ll choose you.
Social media is the word-of-mouth of today and a key influence in the decision-making process. Many businesses have a social media presence, but only a handful are utilising it to its full potential.
Used correctly, social media is a way of showcasing your personality and building trust with your audience. It shouldn’t be treated as a simple selling tool, but as a window into your business, its culture and values.
Building the Right Fanbase
With 2.3 billion people using social media worldwide, it can be hard to find your audience. Our focus is all about building a fanbase that’s relevant for you and that will love your content. We use tools that scan the web to find people who are talking about products and services like yours, and put you directly in front of them.
From then on, it’s all about building a rapport with the community, getting involved and exposing your brand. We’ll join in with your consumers conversations, delivering a content strategy to ensure they know your voice and services. Once we’ve produced the strategy, we’ll post your message at the right time and opportunities for your target audience for the greatest results.
Getting the Mix Right
Nobody likes people that are too self-absorbed and the same is true with social media. Post too many self-promotions, and you’ll come across as spammy and unpersonable (the nail in the coffin for social media), but post too many funny cat compilations, and you’ll also get nowhere. We work on getting the balance just right – fan engagement, learning about the community and organisation goals – or FLO.
Everything we do is transparent so you know exactly what is happening at any point. We create a collaborative calendar which identifies industry specific opportunities to maximise the reach of everything we post.
To speak to us about how you can maximise your social impact, drop us a message below or give us a call.