With the surge of digitalisation and the constant need to reach wider audiences, companies find themselves grappling with the challenge of finding the right talent to steer their marketing efforts effectively.
As the gig economy gains momentum, more and more businesses are turning to freelancers to meet their marketing and ecommerce needs. In this blog post, we explore the compelling reasons behind this growing trend, and consider the reasons why hiring a freelancer may be the right move for many businesses.
Why hire a freelancer?
In-house marketing and ecommerce teams can be expensive to maintain. Freelancers offer a cost-effective alternative as they work on a project basis, eliminating the need for long-term contracts, benefits, or office space. Companies can tap into a global pool of talent, choosing from a range of competitive rates that align with their budget.
2. Flexibility and scalability
The fluctuating nature of marketing and eecommerce demands agility. Freelancers provide the flexibility to scale up or down according to the project’s requirements, seasonal peaks, or changing business priorities. This adaptability enables companies to respond quickly to market trends and keep their strategies up-to-date.
3. Specialised expertise
Marketing and ecommerce encompass diverse skill sets, from content creation and social media management to SEO, data analysis, and graphic design. Freelancers often possess niche expertise in specific areas, honed through years of experience in their respective domains. Hiring freelancers allows companies to access specialised skills without the burden of maintaining a large, multi-functional in-house team.
4. Fresh perspective and innovation
Freelancers bring a fresh perspective and new ideas to the table. As external collaborators, they offer unbiased insights and approaches that may not have been explored within the company. This injection of creativity and innovation can rejuvenate marketing strategies and lead to breakthrough results.
5. Quick onboarding and project initiation
The traditional hiring process can be time-consuming, and finding the right talent might take months. On the other hand, freelancers are readily available, and their onboarding process is usually quicker and more streamlined. Companies can swiftly initiate projects, ensuring faster time-to-market and competitive advantage.
6. Access to advanced tools and technologies
Marketing and e-commerce are heavily reliant on cutting-edge tools and technologies. Freelancers often invest in the latest software and platforms to deliver top-notch services to their clients. Companies can leverage these resources without bearing the expenses of purchasing and maintaining them in-house.
7. Focus on core competencies
By outsourcing marketing and ecommerce tasks to freelancers, companies can focus on their core competencies. This streamlined approach to business consultancy helps enhance overall productivity and ensures that teams concentrate on what they do best while leaving specialised tasks to the experts.
8. Reduced management overhead
Managing a large in-house team can be time-consuming and complex. Freelancers operate as independent contractors, saving companies from the day-to-day management burdens. This allows business owners and managers to concentrate on higher-level strategic decisions.
Common freelancing services used by businesses
While freelancers can help with a variety of tasks and challenges, the most commonly outsourced projects fall into the following categories:
- Website development & design
- Graphic design & branding
- Digital marketing, such as PPC, social media, SEO & email marketing
- General ecommerce management
- Business coaching
Should you hire a freelancer?
The rise of freelancers in the marketing and ecommerce landscape is a testament to the ever-changing business environment. Many companies are now recognising the benefits of flexibility, cost-effectiveness, and access to specialist skills that freelancers bring to the table.
If you’re open to embracing this new paradigm, then hiring freelancers can empower your business to stay competitive, innovative, and successful in the fast-paced digital world. If you’re looking to fuel business growth without the commitment of hiring in-house, then forging productive partnerships with talented freelancers could be the key to surpassing your goals.
Get started here and we’ll match you with the skills and expertise best suited to your needs.