The Challenge
New brand guidelines called for a new website, so physiotherapy specialist Connect came to Flow. They looked to us for an easy-to-update and user-friendly solution.
To increase their online profile, we had to maximise their traffic and drive conversions. As a B2C and B2B company, they needed their site to support the profitability of nationwide clinics and generate leads in HR and NHS departments.
Our Solution
Using the new brand guidelines, industry insight and analytics to inform every decision, our web design and development team created a responsive WordPress theme. This platform choice enables administrators unfamiliar with HTML to implement changes.
Tailored to suit all relevant audiences, the site delivers a seamless user experience, strengthening brand image. The clean, modern look helps position Connect as a trustworthy healthcare provider.
To increase the site’s search visibility, we conducted onsite optimisation and launched a link-building strategy. Keyword research and targeted outreach allowed us to increase brand awareness in key regions and markets.
“With 7% more budget than last year we were able to generate the following:”