High-end bathroom retailer, Drummonds, recognised their new for a website to support their branding and generate quality leads.

Drummonds Bathrooms

Web Design, Web Development

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The Challenge

Drummonds, a luxury bathroom retailer, realised their fantastic and decadent products did not suit e-commerce. However, they came to us to take advantage of digital opportunities. Their idea was for a website to support their brand name and create leads, rather than process sales.

Our Solution

Using our Flow Commerce platform, we created a virtual showroom for Drummonds. This successfully primed customers for in-store consultations and sales. Rather than filling their basket, visitors populate a wish list that can be saved, shared or submitted for a quote.

The virtual showroom gave potential customers the freedom to experiment with product configurations at their leisure. This is something an in-store experience can’t deliver. The bespoke system also provides logged-in users with access to technical drawings and information.

The Gallery further enhances the user experience, allowing visitors to take a peek at beautiful bathrooms and discover the products inside. Its tiled design effectively utilises the brand’s photography assets, prompting engagement from the right kind of audience.

Ready to rule the world?