Web Design, Web Development
About the client
An alternative to the gym or a boot camp, Speedflex offers high-intensity circuit training sessions led by a personal trainer. However, with Speedflex – there’s a difference. Whether you’re Alan Shearer or a first-time exerciser, Speedflex will help you reach high heart rate zones. The machines respond to your force as opposed to weights, meaning you train at the best level for you personally.
We built a website for Speedflex that successfully drove business growth by attracting franchisees. This achievement meant the business was changing direction: the focus was now on pushing memberships at its worldwide circuit-training gyms.
To achieve the best results for their brand, Speedflex needed their website tailored to the new target audience. They came back to us for a redesign.
The Speedflex team wanted the freedom to update content in-house, so we developed their new site on WordPress. They were already familiar with this platform, and it allowed admins to easily make changes, without HTML knowledge.
We built the theme from the ground up. An intuitive design helps visitors find all the information they need, guiding them through a journey that prompts the desired actions. Images and videos were strategically placed for maximum engagement.
The site’s contemporary aesthetic and slick performance also contribute to a fantastic user experience, reflecting Speedflex’s modern approach to exercise. As the site is responsive, conversion rates are high on desktop, tablet and mobile devices.